4D sales training transparant

The 4D Selling Learning Programme

To be a professional, proficient and successful salesperson we need to develop our skills and knowledge. The 4D Selling Process is a sales procedure that enables a professional approach to selling within an ethical and lawful framework.

The 4D Selling Process uses a number of skills to undertake a consultative approach to selling products and services to all types of buyers using a modern model and framework. It is suitable for all types of selling and sectors. The skills and knowledge it develops may be used by student, aspiring or existing sales professionals.

This programme provides the learner with the knowledge of how to implement a sales process and framework successfully within a number of environments and roles. These include;

Retail Salesperson Sales Representative Business Development Executive
Shop Assistant Receptionist Store Assistant
Sales Consultant Sales Executive Sales & Marketing Executive
Direct Sales Business to Business Sales Consumable Sales
Capital Equipment Sales Trade Sales Technical Sales
Sales Engineer Service Sales Distributor Sales
Party Planner Fashion Sales Area Development Executive
Furniture Sales IT Sales Hospitality & Entertainment Sales
Event Sales Shop Sales Store Sales
Specialist Sales Telesales Hotel & Hospitality Sales
Internal Sales Lead Generators Account Executive
Client Services Account Manager Media Sales
OEM Sales Advertising Sales Personal Sales
Customer Service Telephone Support Customer Help

This list is not exhaustive. The 4D Selling Process is designed to support any role that has either a Customer Service or Face-2-Face Sales function incorporated into its job or person specification.

Indeed the skills and knowledge developed within this programme is suitable for personal Continual Professional Development, as well organisational workforce development for all sectors and businesses, whether owner-operator, Small to Medium sized or indeed Blue Chip multinational Corporation. For companies and organisations this learning programme aims to develop talent within your organisation, improving the performance of individuals and teams. It is also suitable as a component of an extended induction programme for new entrants.

So who is the 4D Selling Process for?

This 4D learning programme is structured in 3 levels;

  1. Beginners:   EQF / QCF Level 1
  2. Improvers:   EQF / QCF Level 2
  3. Advanced: EQF / QCF Level 3

Each programme is expanded into the next level building upon the fundamentals of the 4D Selling Process. Each level is unitised with a number of stand alone units that can be recognised in their own right. The predetermined number units make up the full programme at each level but each unit may be studied independently of each other. The design of the individual level units makes the programme suitable for people of all types of experience.

4D Training Level Expansion copy

For example:  An aspiring salesperson who is entering the profession may start with the beginner’s level. A salesperson who has experience but has never undertaken any formal training or study, would also be recommended to start at this level. In addition, a person who has not started to work in the industry may also start and this point.

A salesperson who has some previous training or study in the area and has been working for some time in sales, but needs to improve their skill and knowledge, may start at the ‘improvers level’. As each level has the previous level inbuilt, learners will not be prejudiced against having not studied at the previous level.

It is also possible to enter the programme at the ‘advanced level’, once again someone entering at this level would not be prejudiced against as it incorporates the previous levels. However, it is not recommended to undertake this route unless the salesperson has either undertaken training or study at this level in the sales area, or has extensive experience as a salesperson with considerable knowledge gained.

For those learners that start at an earlier level, they do not need to complete the units studied at the previous level and have a programme route designed to simply add the learning necessary for the units at the proceeding level. E.g. A salesperson who has completed and passed the ‘beginners’ units, does not need to retake this study. A building block of learning objects that facilitates the completion at the ‘improver’s level’ is designed for this purpose.